Brand identity design
Create a distinctive brand that resonates with your audience and provides a flexible design system for every touchpoint.
Why a strong brand identity is crucial for your business
A brand identity is more than just a logo, typography, or colour palette. Great brands communicate your brand's values, personality, and promise. At Juicebox, we specialise in creating emotionally impactful and visually distinctive brand identities that capture the essence of your business.
Whether you're launching a new brand, looking to evolve what you have, or are game for a total refresh, an impactful and beautifully designed identity will help you stand out in a crowded market and meaningfully connect with your audience.
Through our partnership, we’ll work together to:
- Understand your current business context and ambition
- Identify competitor, target audience, and cultural insights to inform brand identity territories
- Create a flexible brand identity system to inform all experiential touchpoints
- Shape brand guidelines including logo usage, typography, motion design, photography, colour schemes, and more
- Define a compelling brand narrative and messaging to bring your brand to life across key touchpoints
- Apply designs across core digital and physical touchpoints, including copywriting and print management upon request
Why is brand identity important for my business?
Consistency of behaviour builds trust. A strong brand identity inspires connection, differentiates from competitors, and fosters customer loyalty. Having a codified brand identity allows your team to deliver cohesive branded experiences across every interaction, from your website to your signage, uniforms, social media, packaging, and more.
Can I update my brand identity without a full redesign?
Yes. There may be no need or desire to completely overhaul every element for a brand identity refresh. Updating specific components within your design system—such as typography, colour palettes, or messaging—gives your brand a contemporary look while retaining its core essence. After all, a brand is so much more than simply a logo; it’s the sum total of all the elements that make your business, service or product unique. We’ll work with you to recommend the most appropriate evolution to suit your aspirations, our budget, and timings.
What does a brand identity consist of?
A brand identity includes all the visual and verbal elements that represent your business. This typically consists of your brand mark, colour palette, typography, imagery, tone of voice, and brand narrative. In a sense, it’s a guide for your stylistic choices and personality which determines how your brand is presented across marketing channels and customer touchpoints.
What is a rebrand and when should I consider one?
A rebrand involves updating or completely overhauling your existing brand identity. You might consider a rebrand if your business has evolved, if your current branding no longer resonates with your audience, or if you’re entering a new market.
If you’re concerned about being overlooked and losing business to your competition, a successful rebrand can help customers more easily identify (and identify with) your brand image.
A strategic approach to brand identity design
Starting with a brand workshop, we immerse ourselves in your business and learn as much as possible about your audience, uncovering the essence of your organisation, digging deep to define your true purpose, values, identify, and authentic voice.
This lays the foundation for developing a meaningful visual identity that will resonate with your audience. From there, we design the components that will shape your brand’s look and feel, ensuring every touchpoint reflects the personality of your organisation and benefits of what you offer.
We create brand identities that drive connection and growth. Whether you’re starting from scratch or refreshing an existing brand, our team will work with you to develop an identity that best represents your organisation now, and supports your goals into the future.
We needed a reliable partner for our website overhaul. We chose Juicebox for their capability to deliver functional and innovative web designs.
They developed a site that is user-friendly and meets our design expectations. The migration was handled smoothly, and the final product aligns well with our needs.
Thank you, Juicebox for all your work. We look forward to continuing our partnership as we grow and evolve.
See how we’ve made an impact through brand transformation
