Purpose-led brand strategy
Your brand is your superpower, so why not get the DNA exactly right?
Become an unforgettable brand
Great brands don’t just appear out of thin air. They grow from a solid brand strategy based on a rich understanding of business, product, market, and audience. Without these brand fundamentals, businesses risk being forgotten and surpassed by more memorable brands.
At Juicebox, we believe your brand is a superpower – the DNA of your business. It all starts with a thorough brand discovery and strategy process to build the foundation for a compelling visual and verbal identity that meaningfully connects with your audience and creates a clear path to success.
Through our strategic partnership, we’ll work together to:
- Understand the current business landscape
- Define your product and market position
- Identify growth opportunities
- Create a unique brand personality
- Plan for brand identity development
- Build a strategic roadmap for success
What is your approach?
As a strategic-led brand agency, we take a comprehensive approach to strategy development. We start with a brand discovery session to learn about your business. We encourage stakeholder collaboration to ensure business alignment. We then move on to audience and market research. After in-depth research and collaboration, our strategists develop a brand strategy to drive you towards future growth.
How long does the brand strategy process take?
The timeline depends on your business and market. A brand discovery and strategy process can take 4 to 12 weeks. This includes research, stakeholder collaboration, and developing a strategy that reflects your business goals.
How do you ensure buy-in from stakeholders?
Our branding agency encourages stakeholder engagement, but involvement will also depend on your business size and objectives. Through workshops and feedback sessions, we ensure all stakeholders are involved so that a shared vision can be realised together.
How will brand strategy affect our marketing efforts?
A well-executed strategy will profoundly impact your marketing efforts. By clearly defining your brand promise, positioning, and audience, we provide the foundation for consistent and targeted marketing initiatives. Whether based in Perth or beyond, a robust strategy will guide your messaging, tone, and campaigns, ensuring they resonate with your audience and drive measurable results.
Our approach to brand strategy
Our brand discovery process is comprehensive and collaborative. As a leading branding agency in Perth, we dive deep into your internal operations, business culture, and market perceptions to ensure the brand strategy aligns your strengths with market realities. This approach sets you apart from competitors and establishes a brand promise that truly resonates with your audience.
With over 15 years of experience as a brand agency in Perth, we’ve seen firsthand how a well-executed brand strategy is essential for building an unforgettable brand. Whether you’re an established company or a growing business, getting your brand strategy right is key to achieving long-term success.
Juicebox helped us define the Develop brand and has positioned us as a 'next generation resources company' to support our business strategy.
See the brands that started with a brand discovery and strategy and went on to achieve great things
