Juicebox Appoints Pete Sampson as Creative Director, Championing a New Era of Brand-led, Human-Centred Thinking to Create Digital Experiences That Truly Connect.
Summary
Juicebox, market-leading independent agency has appointed Pete Sampson as Creative Director. With over two decades of experience working with top-tier brands like Gucci, Red Bull, Stella McCartney, and Arc’teryx, Pete will provide creative leadership in the development of human-centred digital experiences that foster deeper engagement between people and brands.
Pete’s 20 years in London’s world-class creative industry have seen him lead digital projects for global brands like Gucci and Red Bull, working for various agencies in numerous roles that span strategy, experience design, and technology. His recent leadership roles at global agencies Somo Global and CI&T saw him deliver brand experience strategies and scalable digital platforms that merge creativity with business growth. A recent notable achievement was the delivery of a major transformation project delivered for Metis, evolving a B2B industry focused electrical contractor into a mainstream consumer brand delivering electrification solutions.
“At Juicebox, we deliver human-centred digital experiences that are purpose-built to create more meaningful connections between brands and their audiences – at scale,” said Joel Pember, Brand Director & Co-Founder. “Pete’s multidisciplinary experience spanning both creative and technical disciplines will ensure that Juicebox delivers solutions that create more thoughtful relationships between our clients and their stakeholders”
Pete’s unique expertise will be invaluable in pushing our team and clients alike towards world-class creative ideas, forward-thinking experience design and technical innovation to serve our point of view; that our digital world should be more human.
“Juicebox is uniquely positioned to deliver exceptional digital experiences, with its talented experts across strategy, design, tech, and growth. I’m excited to connect the dots between the teams with a fresh international perspective, and inspire a culture of curiosity, collaboration and creativity.” –
Pete Sampson
Juicebox is a market-leading independent agency that combines strategy, experience design, and technology to deliver brand-led, human-centric solutions. They specialise in brand strategy, digital transformation, customer experience design, and emerging technologies like Web3 and Generative AI, driving growth and innovation for forward-thinking brands by fostering meaningful connections with audiences at scale.
