Strategic Media Agency Perth
Turning bold ideas into strategic campaigns to get you noticed, and get you results.
Creativity plus strategy, executional expertise and measurement delivers results
Successful campaigns go beyond a bold idea and a big budget. Without proper planning and execution, even the best ideas can fall flat. Campaign planning is about structuring great ideas into a strategic, measurable, and results-driven campaign plan.
For businesses looking to maximise their marketing ROI, integrated campaign planning is critical. With the right strategies, you can create cohesive, cross-channel efforts that amplify your message, engage your audience, and deliver measurable results. And at Juicebox, it’s never set & forget! Campaigns are most effective with accurate, timely measurement and optimisation to turn data-driven learnings into optimal campaign outcomes.
Whether it’s a product launch, seasonal promotion, brand awareness drive or always-on lead generation, well-executed campaigns provide a clear path to your business objectives.
Power sales with campaign strategy and planning services
- Define clear campaign goals aligned with your marketing and business objectives
- Develop a comprehensive campaign brief to guide the strategy
- Build creative, integrated, data-driven strategies around in-depth audience understanding and industry best practice
- Identify the best formats, channels and tactics to resonate with your audience
- Develop a clear media plan, budgeting for effectiveness and outlining relevant KPIs
Go live with campaign execution services
- Implement campaign and ad tracking and dashboard for reporting and optimisation
- Campaign build and set up within digital platforms
- Cross-channel media buying
- Creative deployment
Refine your approach with campaign optimisation and management
- Campaign performance monitoring and analysis
- Real-time campaign optimisation
- Ad spend adjustment and reallocation
- Performance reporting with cadence to suit campaign and client preference
- Post campaign analysis and insights ties to marketing and business objectives
What are the key components of an effective media plan?
The key to a successful media campaign is understanding your audience—their relationship with your brand, where they are in their journey, and what is needed to move them forward.
By aligning this insight with your business goals, whether it's driving leads, boosting awareness, or increasing web traffic, we plan for the right mix of reach, frequency, and impact to spark action. From there, we define the KPIs that truly matter to track and measure your campaign's success.
How does integrated campaign planning differ from regular campaign planning?
Integrated campaign planning involves creating a cohesive strategy across multiple channels (social media, email, paid ads, broadcast, etc.) to ensure that all touchpoints work together. This unified approach amplifies your message and creates a seamless brand experience, increasing the overall impact of your marketing efforts.
Can you help with online and offline campaigns?
Absolutely. We specialise in creating omni-channel campaigns, evaluating all options for their unique strengths in delivering reach, frequency, and impact, while also aligning with the creative needs of your campaign.
Whether it’s social media, email campaigns, print ads, outdoor posters, events, or any other channel, we ensure that all campaign elements work together and towards the same goals.
How do you get the right mix of brand and performance?
It’s a complex question, but the right one to ask! The ideal mix depends on factors like your brand’s maturity, the nature of your category, audience size, and, of course, your budget. With decades of experience in both brand building and performance marketing, we know how to craft the perfect blend for your campaigns.
The key is to support both. Building brand trust and recognition leads to long-term growth while reducing reliance on costly short-term tactics. Over time, a stronger brand boosts the efficiency and impact of performance marketing, driving a higher ROI.
Our current campaigns aren’t delivering results. How can we improve them?
As a strategy-led digital marketing agency, we deliver effective campaign planning and execution services, including analysing your current campaign strategy, identifying areas for improvement, and developing strategies to enhance engagement and ROAS (return on ad spend).
How do you determine the right KPIs for a media campaign?
It all starts with your business and marketing goals. What’s your path to success, and what actions do you need your audience to take? Knowing your customer journey is especially important when metrics like lead generation or sales aren’t the immediate steps in their process. From there, we identify the right signals that your campaign is on track—whether it's brand perception, foot traffic, product understanding, or content engagement.
By knowing what behaviours matter and how we’ll measure them, we craft a media strategy that supports your goals and pinpoint the most meaningful campaign metrics to track performance. Plus, with past campaign data and market insights, we help set realistic KPI targets that align with your budget.
How do you ensure seamless campaign execution?
It's all about having the right processes in place. Clear workflows, detailed checklists, and seamless collaboration are the backbone of effective campaign execution. Well-defined processes ensure consistency and efficiency across every campaign element, while checklists help prevent oversights. With strong collaboration—led by a project manager to streamline communication between clients, digital teams, and creatives—we help create more cohesive and successful campaigns.
Tracking and optimisation setup
To ensure effective reporting and optimisation, we implement tracking that allows us to monitor KPIs and drive real-time improvements. Here's how we do it:
- Tracking pixels and tags: Placing these on your site to capture key data
- Centralised dashboard:Creating a live data visualisation hub for instant campaign insights
- UTM implementation:Setting up UTMs (Urchin Tracking Modules) for detailed channel and ad-level tracking
Collaboration on final assets
We work closely with the creative teams, ensuring everything is aligned and housed in a documented single source of truth. This includes:
- Ad specifications and targeting
- Placement details and audience insights to align messaging
- Ad variants for optimisation opportunities
Campaign build and setup
We build the campaign structure across platforms such as AdWords, Meta, and LinkedIn, designed for easy optimisation. This involves:
- Defining targeting parameters
- Setting budgets and bidding strategies
- Uploading creative assets and copy
Post-Launch Check-In
Once the campaign is live, we ensure:
- Ads are serving correctly across all platforms
- Budgets are tracking in line with campaign timings
- The dashboard is pulling data accurately for ongoing performance tracking
How do you measure the success of a marketing campaign?
As an award-winning digital agency, we are well versed in developing strategies for successful marketing campaigns. We track key performance indicators (KPIs) such as reach, frequency, engagement, conversions, lead generation, and ROI. Using real-time analytics, we continuously monitor your campaign’s performance and make adjustments as needed to ensure that it meets or exceeds your goals.
What metrics are most important for evaluating campaign performance?
The most important metrics for evaluating campaign performance are directly tied to your campaign objectives and the actions you want your audience to take. Generic metrics don’t offer much insight. It’s essential to align measurements with your specific goals—whether that’s increasing brand awareness, driving traffic, or generating conversions. For example, measuring reach and impressions are key for awareness campaigns, while click-through rates (CTR) and conversion rates are critical for performance-focused efforts.
At Juicebox, we’re experts at aligning metrics with the customer journey, ensuring we track the right indicators whether your audience is at the top, middle, or bottom of the funnel. From brand awareness and engagement to deeper consideration and conversion, we tailor metrics to match your audience’s position in the funnel. We also define and track both media and onsite metrics, and when softer metrics like brand awareness or message outtake are needed, we collaborate with research partners to measure these effectively.
What are effective strategies for real-time campaign optimisation?
Effective real-time campaign optimisation means taking a proactive approach, using data and insights to make timely adjustments. By continually fine-tuning, we ensure your campaign stays aligned with its goals and delivers maximum performance.
- Continuous Monitoring:We regularly track key metrics like reach, engagement, and conversion rates to spot trends and identify where adjustments are needed.
- Dynamic Adjustments:By leveraging real-time performance data, we make swift changes to targeting, creative, and budget allocation to keep campaigns on track.
- A/B Testing:We run real-time A/B tests to compare different creatives or messages, quickly pinpointing which resonates most with your audience.
- Integrated Cross-Channel Strategies:We maintain consistent messaging across platforms, while optimising each channel based on its unique performance.
- Campaign Assets Are Just Part of the Story:Taking a holistic view of the consumer journey, we consider how audiences engage with touchpoints, from website content to form submissions and checkout processes.
How do you measure the Return on Ad Spend (ROAS) of a media campaign?
To measure the ROAS (also sometimes referred to as ROI) of a media campaign, we track key performance indicators (KPIs) aligned with your campaign goals, such as conversions, sales, or brand awareness. By comparing the cost of the campaign with the value generated—whether it's revenue, leads, or other actions—we calculate the return on ad spend.
We also use advanced tracking tools and data analytics to ensure that every touchpoint, from impressions to conversions, is accurately measured, giving a clear picture of how each element of the campaign is contributing.
We needed a reliable partner for our website overhaul. We chose Juicebox for their capability to deliver functional and innovative web designs.
They developed a site that is user-friendly and meets our design expectations. The migration was handled smoothly, and the final product aligns well with our needs.
Thank you, Juicebox for all your work. We look forward to continuing our partnership as we grow and evolve.
Take a look at an impactful campaign we planned and executed
