Data-Driven UX Research & Strategy
Enhance your brand and make better design decisions with a deep understanding of how audience needs intersect with business goals.
Why start with experience research?
Customer experience research uncovers valuable insights into customer needs, behaviours, and pain points, helping brands design experiences that are not only functional but also emotionally impactful.
Without these insights, businesses risk missing critical touchpoints where they could strengthen connections, foster loyalty, and ultimately, create lasting relationships with their audience.
Experience research bridges this gap, ensuring your design decisions are driven by a deep understanding of your customers' needs.
Through our partnership, we’ll work together to:
- Brand and business alignment
- User research, competitive analysis & persona development
- User journey mapping & flows
- Information architecture, content design & brand narrative
- Usability testing, UX metrics & continuous improvement
What is experience research?
Experience research involves studying how customers interact with a brand across all touchpoints, from the initial engagement to post-purchase. It gathers insights to improve customer experience and create more impactful experiences.
How does experience research improve customer journeys?
By identifying pain points and understanding customer motivations, experience research allows brands to streamline processes, improve product offerings, and create a more personalised and satisfying experience at every customer journey stage.
What role does technology play in service design?
Technology enables automation, personalisation, and data-driven decision-making, which are crucial for scalable and effective service design strategies.
What is the goal of UX research?
The goal of UX research is to gather insights that guide the design process, making it user-focused and aligned with business goals.
What is the goal of experience research?
Experience research seeks to enhance both the brand and customer journey, ensuring the product delivers value at every touchpoint.
How do brand and user experience support each other?
A well-defined brand strategy creates a consistent, emotional connection, while user experience ensures that interaction with the brand is smooth, enjoyable, and valuable.
Brand strategy vs experience strategy: What’s the difference?
Brand strategy focuses on positioning and identity, while experience strategy looks at how users interact with the brand across various touchpoints, ensuring a cohesive journey.
How does UX research influence product design decisions?
UX research directly informs design by highlighting user pain points and preferences, allowing for data-driven decisions that enhance usability.
What are the long-term benefits of UX research?
Long-term, UX research helps build brand loyalty by consistently delivering experiences that users love and return to, while also reducing the need for costly fixes post-launch.
What are user flows in UX?
User flows refer to the path users take to complete tasks within a product, guiding design to ensure logical, smooth navigation.
Why are user flows important?
Mapping user flows helps identify potential bottlenecks or pain points, ensuring the user journey is efficient and intuitive.
What are user interviews in UX?
User interviews are a key research method where users are asked about their experiences and preferences, offering valuable qualitative data for design improvements.
What is a cognitive walkthrough?
A cognitive walkthrough is a usability evaluation method where a product is assessed from the user’s perspective to identify potential issues in their journey.
What is ethnographic research in UX?
Ethnographic research involves observing users in their natural environment to gain insights into real-world behaviours and interactions.
What is Information Architecture?
Information Architecture refers to the way information is structured within a product, ensuring that users can easily find what they need.
How does Information Architecture impact UX?
A well-organised Information Architecture ensures smooth navigation, making it easier for users to achieve their goals, which enhances their overall experience.
What is contextual inquiry?
Contextual inquiry is a research method where users are observed in their natural environment to gain insights into their workflows and challenges.
What is usability testing?
Usability testing involves real users interacting with a product to identify issues, ensuring the final product is user-friendly and functional.
Our approach to experience research
Unlock the full potential of your digital products with our user experience research & strategy services. By aligning every decision with your brand vision and business objectives, we create intuitive, user-centred experiences that not only meet user needs but also drive measurable business growth.
Through in-depth user research, competitive analysis, and optimised content and information architecture, we ensure seamless navigation and connection at every touchpoint.
With continuous usability testing and performance tracking, we help your product evolve, ensuring long-term user engagement and success.
We needed a reliable partner for our website overhaul. We chose Juicebox for their capability to deliver functional and innovative web designs.
They developed a site that is user-friendly and meets our design expectations. The migration was handled smoothly, and the final product aligns well with our needs.
Thank you, Juicebox for all your work. We look forward to continuing our partnership as we grow and evolve.
