Alana Fairchild
A brand and user experience that streamlines the path to enlightenment.
Overview
Client
Alana Fairchild
Year of Completion
2021
Location
Australia
The Mission
Alana Fairchild is an established and well-known presence in the world of spiritual guidance. From oracle decks for awakenings to guided meditations for self-healing and books for deeper spiritual experience, Alana offers a breadth of diverse spiritual experiences and products.
Our Role
Alana’s website dated back to 2009, and her brand lacked consistency and execution. Our job was to reimagine her brand and build a website that captured Alana’s “divine spirit”, while increasing conversion and streamlining the user journey so more people could access enlightenment.
Alana Fairchild’s vast product offering can be overwhelming, with visitors unsure where to begin. Our UX designers mapped out three user journeys based on where the user was in their spirituality journey – Open, Intermediate and Advanced – to guide them towards the course, cards or book best suited to their experience.
Project Credits
Client
Alana Fairchild
Year of Completion
2021
Services
- Brand Strategy
- Brand Identity Design
- Brand World Elements
- User Experience Design
- Content Planning
Links
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