DigitalX
Overview
DigitalX is a blockchain and cryptocurrency advisory firm offering strategic insights for businesses in the digital asset space. Juicebox created a cutting-edge website that enhanced their online presence and improved user engagement, providing easy access to resources and reinforcing DigitalX’s leadership in the industry.
Impact
Developed new brand positioning
Differentiated DigitalX in the rapidly evolving Web3 finance market with ‘The Next Now’ positioning that embodies the company’s promise.
Built Web3 finance education hub
Established DigitalX as a Web3 finance educator and a credible source of information with the launch of an Education Hub and Community Token.
Launched Bitcoin ETF product
Supported the launch of the Bitcoin ETF (ASX:BTXX), coinciding with DigitalX’s 10th year as a publicly listed company.
The world's first publicly listed blockchain technology company
DigitalX is the world’s first publicly listed blockchain technology company focused on growing the blockchain economy.
Coinciding with the arrival of new CEO Lisa Wade, DigitalX partnered with Juicebox to reposition its brand and establish a forward-thinking digital presence. This transformation aimed to meet the global standards of design and technology set by major crypto and Defi companies.
Today, DigitalX is widely recognised as an innovative market leader. Morning Star acknowledges it as one of Australia’s top-performing financial fund managers. The company also celebrated its 10th year as a publicly listed company by launching an innovative Bitcoin ETF on the ASX to mark the occasion.
Web3 finance educator and trusted information source
Catalysed by the launch of their Bitcoin ETF, DigitalX recognised the expanding nature of its customer base, moving beyond sophisticated investors, private offices and institutional clientele to include the mainstream retail market.
As financial institutions and service providers adopt Web3 technologies, offerings and customer experience, DigitalX identified an opportunity to leverage its expertise to become a respected Web3 finance educator and trusted information source.
With this in mind, Juicebox expanded the DigitalX’s website to include an interactive education experience so users can learn Web3 fundamentals and engage in the market.
The development included a Community Token, built on the Solana blockchain. Keen investors can test their skills on the Education Hub, connect their digital wallets and sign a smart contract to claim their unique token for exclusive access and benefits.
Balancing innovation and reliability
Juicebox successfully positioned DigitalX as a credible, capable, and innovative entity for a myriad of investor types seeking exposure to digital assets and the future of finance technology.
Inspired by neo-banks and leading crypto projects around the world, the UX design includes cutting-edge features and functionality. The website experience reinforces the reliability and performance of DigitalX’s fund management capabilities and track record.
Juicebox continues to support DigitalX as it grows as a trusted and high-profile digital asset fund manager and champion of Web3 finance.
Creating dual perception
Striking the balance between trust and reliability, while championing financial innovation requires a strategic mix of explicit messaging combined with implicit signals. Users read one thing, while experiencing another, creating a dual-perception of safety and disruption.
Design-driven trust
The DigitalX brand is based on four pillars integral to the rapidly evolving market – finance, technology, community, and trust. The design system reinforces these pillars, ensuring the customer experience is consistent and cohesive across all touch-points.
A digital presence for 'The Next Now'
An immersive and informative digital experience to represent the evolution of financial technology, and DigitalX’s energetic identity. The user experience encourages engagement in education and investment in digital assets and tokenised financial products.
Demystifying Web3
An education hub to demystify Web3 finance with a series of learning modules that explain the fundamentals, delivered in an interactive format to increase engagement. This initiative seeks to solidify DigitalX’s role as an authority, thought leader and helping hand.
Engaging the Web3 Community
Leveraging the Solana blockchain, Juicebox launched a Community Token to foster Web3 engagement and walk-the-talk. The token provides holders with exclusive access and benefits, such as early access to new products and launch events. With its unique 3D design, it’s also a digital collectible.
I’m in love with our new brand. A younger version of me may have got the tattoo done... The website is truly amazing. Can’t thank you enough.
Project Credits
Brand Strategy
Identity Design
Digital Strategy
UX Design
Web3 Development
Campaign Management
