Foodfolk
Overview
FoodFolk is a food production company focused on sustainable and ethical sourcing. Juicebox redesigned their website to reflect their brand values and improve user experience. The new platform enhances engagement and accessibility, effectively showcasing FoodFolk's offerings and strengthening their position in the food industry.
The new business would be pitching for a national contract with Virgin and expanding its offering at scale. After a strategic brand repositioning and re-naming with Juicebox, the brand needed to exude a vibrant personality and communicated its central message, “good food for good folk”.
How we helped
As Perth Inflight Catering, the business’s branding was flatly corporate with little connection to the fresh food and humility central to their roots. With a new name, we completely reimagined Foodfolk Australia with a vibrant primary palette and lively secondary colours that appealed to the businesses Foodfolk catered to, as well as the end consumer.
The brand is brought to life with playful food illustrations in a modular system signifying the in-flight catering box, with an opportunity to leverage for future brand experiences.
Project Credits
- Brand Strategy
- Brand Identity Design
- Iconography
- Packaging Design
