Jindalee Lithium

Responsible Revolution

Overview

Client Jindalee Lithium
Year of Completion 2023
Location Australia

Jindalee specializes in providing sustainable energy solutions, focusing on innovative technologies for renewable energy generation and energy efficiency. Juicebox's redesign of their website led to increased user engagement, allowing the organization to effectively showcase its commitment to sustainability. This transformation not only enhanced community awareness but also fostered stronger connections with stakeholders.

jin_cs_010-(1)-1729040960.webp

Overview

Leading role

Highlighting Jindalee’s significant role in America’s decarbonisation journey by realising a tier one lithium deposit in Oregon.

Shaping perception

Developing a brand identity that balances industry progress with a strong focus on reliability, sustainability and ethical leadership.

Engaging investors

Eliciting enthusiasm from investors, while proactively engaging local communities and stakeholders with a thoughtful digital experience.

jin_cs_01.webp
jin_cs_011.webp

How to bring America’s
electrified economy into focus

Lithium is a vital resource for new generation batteries, integral to powering electrical vehicles, and America is currently in short supply.

Jindalee Lithium has access to the largest lithium deposit in America.

Strategically located in southwest Oregon, near key gigafactories, Jindalee’s McDermitt Lithium Project seeks to reliably supply high-quality lithium to meet future demand.

Jindalee Lithium came to Juicebox with this ambitious business plan and required a strategic agency partner to reposition their brand and relaunch themselves with a contemporary market presence that mirrored that of their target customers.

jin_cs_09.webp
jin_cs_05.webp
jin_cs_014.webp

Building a beacon of hope

Mining exploration doesn’t get a great rap, but with lithium-carbonate being critical to battery technology that underpins electrification, it’s a resource the world needs to be able to effectively transition to a cleaner economy.

Beyond the immense strategic value of realising a local lithium supply for US customers, Jindalee Lithium leaders are fully committed to ethical stewardship of the operation for all stakeholders, including environmental groups and local communities.

The McDermitt Lithium Project represents an economic windfall for the state and will empower local communities with jobs for the future.

Jindalee is a responsible corporate citizen and an active part of the Oregon community, and now they have a brand story and digital experience to accurately represent the company’s intentions.

jin_cs_012-(1).webp
jin_cs_08.webp

Positioning potential

Signalling Jindalee Lithium as ‘steadfast sentinels’ dedicated to realising America’s clean energy future.

jin_cs_06.webp

Realising an electrified economy

Engaging diverse stakeholder groups with a hyper-relevant story about the responsible revolution towards decarbonisation.

jin_cs_03-2-(1).webp
jin_cs_013.webp

Creating an ethical brand

A brand identity underpinned by the idea ‘beacon of hope’, lighting the pathway forward for America’s future.

jin_cs_07.webp

Exciting investors

Engaging investors with a digital experience while communicating responsible developments with compelling investor snapshots.

jin_cs_02-(1).webp

Project Credits

Client Jindalee Lithium
Year of Completion 2023
Services
  • Brand Strategy
  • Brand Identity
  • Digital Experience
  • Collateral Design
  • Reporting Suite
JAI
Try asking...