MLP
Overview
MLP is a consultancy that specializes in creating innovative lighting solutions for various environments. Juicebox developed a modern, professional website that effectively communicates MLP's expertise. This redesign enhanced user engagement and accessibility, positioning MLP more competitively in the lighting consultancy market.
Impact
Focused positioning
Through brand strategy and identity development, MLP is now accurately perceived as a leading lighting consultancy and reseller in premium lighting products.
Experiential design
Emotive experience design delivered through colour theory to demonstrate how light can influence mood across both real and digital environments.
Dynamic catalogue
An extensive catalogue with advanced filtering for easy navigation, seamlessly integrated with MLP’s inventory systems to streamline product management.
Illuminating Australia’s built environments
MLP is a leading consultancy that delivers lighting solutions for some of Australia’s most iconic buildings and spaces. Combining fit-for-purpose product selection, technical expertise, and knowledge of Australian conditions, MLP achieves beautiful and functional outcomes that change how people experience light.
Juicebox was engaged to reposition MLP’s brand and modernise its identity, informing the design a premium website experience suitable for the high-end nature of the products and projects delivered by the firm.
Light at work, Light at play.
Beyond exceptional spaces and premium products, what sets MLP apart from typical lighting consultants is experimentation. These attributes shaped MLP’s brand and inspired the guiding tagline — ‘Light at work, light at play.’
Our brand strategy helped us define MLP’s creative culture and articulate its purpose – illuminating places to create safe, healthy, and inspiring environments for people to be their best.
The purpose-led brand naturally evolved into the website execution that is both a functional tool and an immersive digital experience that reflects MLP’s human-centred design approach.
Since its launch, MLP’s digital experience has inspired new audiences to consider the impact of light. The business has leveraged its digital platform to showcase its iconic projects, publish thoughtful journal articles, and expertly catalogue its extensive product range for the design and construction industry to access.
The MLP website is a testament to how digital experience can transform operations, drive performance and shift brand perception.
Bold and dynamic brand identity
Making the most of the strong shapes in MLP’s three-letter acronym, we developed a minimalist yet weighty monotone wordmark that heavily references light and shade. The brand is strong but dynamic, expressing MLP’s personalised approach.
Creating mood in digital spaces
Inspired by MLP’s tagline ‘Light at work, Light at play’, the website uses colour theory to influence psychology. The interface changes depending on the user’s desired mood, subtly demonstrating how light influences emotion across both real and digital environments.
Personality balanced with practicality.
The digital experience seeks to balance its expressive personality with informative content, demonstrating its personable and practical approach to business, eg; combining imagery of beautiful environments with an overlay of technical information.
Product listing integration
The seamless integration of immersive design and functional practicality is perhaps best represented by the product catalogue. The extensive product range is organised and displayed in an industry-leading format that includes advanced filtering, detailed technical information and high quality product imagery – All managed via a seamlessly integrated inventory system to ensure the catalogue information is accurate and always up-to-date.
The whole MLP team are incredibly proud of the brand and website experience and how it represents our business
Project Credits
Brand Strategy
Brand Identity
Key Messaging
Digital Experience
