SEA Global
Overview
Sea Global, a leading provider in procurement and supply chain solutions, partnered with Juicebox to revamp its digital presence. The goal was to create a modern, user-friendly website that effectively communicates Sea Global’s expertise and value proposition, while also enhancing user engagement and lead generation.
Impact
AI powered
Highlighted the process and benefits of automation and how technology was reshaping the value proposition of this specialist engineering firm.
Diversified growth
Looking beyond the niche of sub-sea engineering, we widened the focus to include relevant energy sectors and unlock new growth opportunities.
Cultural innovation
Attract leading engineering talent by promoting globally relevant careers and agile ways of working at an advanced technical consultancy.
Human ingenuity and automated analysis.
SEA Global is an engineering consultancy combining human ingenuity and machine learning analysis to solve complex infrastructure and project delivery challenges.
Their proprietary software technology, ICE, allows engineers to create automated workflows that perform detailed analysis of project management scenarios to identify optimal pathways and shorten delivery timeframes.
Juicebox identified an opportunity to diversify and reposition the brand beyond the subsea sector, widening its focus to include new market opportunities in energy and renewables more broadly. A conversation about website modernisation quickly transformed into one about market relevance and unlocking growth.
Unapparelled engineering through technical solutions
SEA Global wanted to become a globally recognised brand known for revolutionising engineering. The company also wanted to become an employer of choice, attracting engineering grads looking to work with an exciting consultancy pushing the boundaries of what is possible in the category.
With its industry-leading technology delivering speed, confidence and ease to engineering projects, this was certainly achievable. But to get there, we needed to create a technical and global brand and foster an ambitious culture that attracted a new generation of engineers.
A game-changing brand
Developed a pioneering, industry-leading brand known for revolutionising engineering.
Automated engineering
Articulated the value of automated engineering and communicated SEA Global as delivering certainty.
Pushing boundaries
A digital experience that visually and tonally positions SEA Global as a bold leader, operating at the ‘very bounds of possibility’.
Engineering, unparalleled
Messaging that conveys SEA Global as diving beyond the unexplored, taking on greater challenges every day to deliver the unparalleled.
Global ambition
Demonstrated company value for prospective and existing employees and aligned the team with global ambitions.
Project Credits
- Brand Strategy
- Brand Identity
- Digital Experience
